UPDATE – 2/23/2010: Official response from Ryan at Burton regarding when or if these sweet uniforms will be for sale:
This is what we have; Thank you for your support of Burton Snowboards and The US Snowboard Team. The Olympic uniforms were designed for the US Snowboard athletes and coaches; we will not be selling any pieces of the uniform. A pant similar to the uniform pant will be made for the 2011 season. They will be an analog pant called the Gravel Pant. Please see Analogclothing.com for your nearest dealer to request these pants. There are no plans to make a similar Jacket. Again thank you for you interest and support of the US Snowboard Team.
What comes to mind when you think of the Winter Olympics, Whistler, and the word Uniform? If skin-tight, spider printed onesies comes to mind, then you’re probably looking forward to watching Bode Miller and Julia Mancuso fly down the mountain throwing caution to the wind. If some dirty looking ripped jeans and a skater-like plaid jacket comes to mind, then you must already know that the US Snowboarding team recently released their ‘uniform’ for the 2010 Winter Olympics in Vancouver/Whistler.
Snowboarding has been around for over 80 years…back when crazy kids would tie boards from the sides of barrels to their feet and try to shred down hillsides in the ’20’s. Well, we’ve come a long way, and we owe a lot of our current snowboards and snowboard fashion to a man named Jake Burton Carpenter. Burton founded Burton Boards in 1977 out of his garage in Vermont making and selling boards to wannabe surfers who had the misfortune of living in Vermont. Fast-forward 30-some years and Burton is still a leader in snowboarding technology, with their latest contribution sponsoring and designing the 2010 US Snowboarding team’s Olympic uniform.
While the plaid jacket and denim looking ensemble resembles the clothes you might catch Shaun White in apre-ski putting back a frosty beverage, these duds are actually infused with some of the most modern technology known to snow lovers available. Both the pants and jacket are made of Gore-Tex combining the best breathable and waterproof material, perfect a smooth switch backside rodeo 12 transitioning into a Cab double-cork 1080.
Not quite sold on the forward thinking fashion from Burton? Well think of it this way – would you really want to see Shuan White or Louie Vito (Dancing with the Stars Celebrity) rocking the half-pipe in spandex? I don’t think so. On the other hand, Maxim Magazine had a pretty good alternative to what the Women’s US Snowboarding hopeful Gretchen Bleiler should be sporting this winter – Go for Gold Gretchen!