Frommer’s and Team Up in Content and Technology Partnership

Press Releases — By Amy Widdowson on April 7, 2010 at 9:43 am

San Francisco, CA and Hoboken, NJ: Combining customized online trip planning functionality with their trusted travel guidebook content, Frommer’s®, the market leader in travel guides and a branded imprint of Wiley Publishing, Inc., and NileGuide announced a major content and technology-sharing partnership today. With the launch of the new “Itineraries” section on, users can now drag and drop curated Frommer’s content into personalized trip itineraries powered by NileGuide, strengthening Frommer’s position at the forefront of the rapidly evolving landscape of travel publishing.

“We’re excited to partner with NileGuide to enable our users to customize their trips based on their individual travel preferences,” said Craig Schickler, Director of E-Business Development at Wiley. “NileGuide’s dynamic technology coupled with Frommer’s expert travel advice and itineraries makes for a powerful trip-planning tool for travelers globally.”

Initially available for Frommer’s top 25 destinations around the world, Frommer’s Itineraries will make the full breadth of Frommer’s content available to NileGuide’s trip planning functionality, and will also feature the acclaimed Frommer’s “Day-by-Day” guides for each destination. Users can copy any Day-by-Day guide to use as the basis for their trip, or, using NileGuide’s easy list-building functionality, can add points of interest to customize their own itinerary.

Alongside the launch of Frommer’s Itineraries, powered by NileGuide, NileGuide has also integrated Frommer’s content into the website and user experience. This initiative brings Frommer’s editorial content to the rapidly growing NileGuide audience for the first time.

“Our users are savvy travelers looking to cut through the clutter of travel content to find great recommendations. Giving them access to the world’s most valuable and trusted source of travel information was a no-brainer,” said Josh Steinitz, CEO of NileGuide. “Our work with Frommer’s sets a new standard in travel content delivery, and we’re excited that this partnership will allow even more people to benefit from Frommer’s best-in-class content and NileGuide’s fast and easy planning tools.”

About Frommer’s®

The market leader in travel content, Frommer’s offers content for every type of traveler in all types of media. Frommer’s publishes 350 guides and sells 2.5 million guides annually. is a trusted resource with advice on deals, information on 3,500 destinations, active message boards, and a weekly podcast program. Frommer’s is a registered trademark of Arthur Frommer. Frommer’s is a branded imprint of Wiley.

About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.

Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley’s global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company’s Web site can be accessed at The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

About NileGuide

Through a global network of local experts and content partnerships with many of the world’s most trusted travel publishers, NileGuide provides a one-stop resource that makes the trip planning process fast, fun and personalized, helping travelers make the most of their trips. NileGuide’s website and mobile applications offer access to hundreds of thousands of points of interest around the world, including hotels, activities, restaurants and suggested itineraries. The company’s technology enables travelers to create custom itineraries and easily filter their content to find recommendations based on preferences such as “local recommended,” “off the beaten path,” or “family friendly.” For more information, visit NileGuide’s Press Room.

Tags: content, Frommers, NileGuide, partnerships, technology