Authorities in the United Kingdom had been worried over a price war on booze in the face of one of the most alcohol-friendly events in recent memory, the 2010 World Cup.
But a new law proposed as part of the Queen’s speech would ban the sale of ultra-low cost beverages in England and Wales as part of a larger effort to improve the ability of British police personnel to act against alcohol-related crimes and violence, according to the BBC. Directly elected commissioners will also oversee a re-organized police force.
The case against tipple made by British politicians for the inexpensive beverages won’t make it too much more expensive to buy beer, wine or spirits in supermarkets, where prices are still affordable.
Several retailers issued statements that they welcomed the new law that would protect their ability to set prices at a fair level, although some decried the reduced ability to offer discounts and promotions, according to Decanter.com.
If you’re looking for a bright side, it’s that liquor sellers can still provide options at the same cost they have to pay the manufacturers, meaning that in-store purchases are still a better choice than in America, where there can be extensive excise rates.
[Image: State of Nebraska]