There’s a new startup on the horizon that’s got a lot of people talking. It’s called TopGuest, and it incorporates FourSquare, GoWalla, Yelp, Loopt, BrightKite, Google Buzz, Google Latitude, Twitter, and soon the omnidominant Facebook.
In short, TopGuest is a loyalty program which rewards you for checking in to hotels via your social networking accounts. TopGuest ‘getting’ Facebook is the clincher, and why investors are betting on TopGuest’s success. Of course, as tnooz reports, this isn’t too much of a surprise, since Founders Fund was one of the first organizations to invest into Facebook, and Peter Theil is a managing partner for Founders Fund, he’s a part of Facebook’s board, and a ‘key advisor’ for TopGuest.
Currently, TopGuest only has a loyalty program with Standard Hotels, and the program is based on a ‘frequent flyer mile’ system, with more points accrued for frequent check-ins. Of course, staying at The Standard isn’t cheap, which is why TopGuest also has plans to extend the check-in system to other hotels chains.
The idea is so simple, it makes one wonder why he or she didn’t think of it first. But perhaps this is a nod to a more technologically unified future, paperless and fully accessible from your computer or cell-phone.