Bordeaux winemaker Smith Haut Lafitte has come up with a novel, yet slightly retro method of product distribution; exporting their wine by sailing ship. The ship will travel to Montreal with 20,000 bottles of wine on board. The idea behind this new way of exporting wine comes largely from the desire to cut down on the company’s carbon footprint. Also, the added time will let the wine age a little bit longer.
Smith Haut Lafitte, the owner Daniel Cathiard said “We want to cut energy consumption wherever possible. Our clients appreciate our respect for the environment, present across our wine-making activities.”
The 106-year old British ship set sail on July 21 from Bordeaux to Montreal. Starting in March 2011, Smith Haut Lafitte will start regularly exporting their wine via ship. All in all, it seems this is mostly a win-win for the the wine company. Hopefully, there are no pirates looking for alcoholic booty to steal on the open seas.
[Image source: MikeBaird]