Subway Turns a Nice Shade of (Iceberg) Green
Travel News — By Ben Van Loon on July 27, 2010 at 10:17 amSubway, a company that has long had the corner on the fast-food sandwich market can attribute its success over the years to some fairly popular campaigns. Jared Fogle‘s average-guy Gen-Xer attributes the success of his weight loss to his sandwich consumption, and the more recent Five Dollar Footlong campaign have secured Subway its own particular niche in pop-culture consciousness.
Recently, Subway Japan decided to get in on the company’s unique method of marketing and try something new, this time in the form of hydroponic lettuce. In an attempt to be more sustainable (or perhaps to draw in the curious customer) a Subway franchise located in the Marunouchi Building in Tokyo has installed a hydroponics unit and grows their lettuce in-shop. Treehugger.com has a write-up on the phenomena here (with video).
According to Gizmodo, the lettuce can only support about 5% of the shop’s daily output, and it is more expensive to grow than ‘imported lettuce’ Japanese Subway shops typically use. You also have to pay a little extra to get the in-store lettuce, which might keep the afternoon-rush customers away from the homegrown, but still, it’s a good sign for an increasingly technological and food-conscious society.
In a world which relies so heavily upon imported and exported food, having hydroponically-grown plants available in store is a positive move towards a more sustainable, green future. It may be expensive to support for now, but maybe Subway is onto something smart.
[Image: inventorspot]
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