For all you vino-sippers and farmer’s market junkies, you can now get the best of both worlds: a new law in Massachusetts states that local wineries will be allowed to sell their products at farmer’s markets. Local farmers will be able to apply for temporary liquor licenses to both sell wine and work tastings to promote their wineries. Officials working on this new law hope to have all the kinks worked out by 2011.
One local grower, Bill Russell of the family-owned Westport Rivers Vineyard and Winery, is ecstatic. He said, “From my farm’s perspective it’s great because it will allow us to get in front of people who buy groceries and vegetables and wine in a completely new and I think very fresh fashion.”
This new law got a lot of support from the Massachusetts Farm-Winery and Growers Association. Allowing local farmers to sell their wine at farmer’s markets will help raise awareness about their business and help get their wines on menus at local restaurants. Otherwise, it can be a very challenging industry to break into. There’s even buzz about adding local breweries to farmer’s markets to achieve the same purposes– a creative and great way to support local agriculture AND boost the economy!
[Img: Natalie Maynor]