One Sunday last month, a customer walked into the Le Clos fine wine and luxury spirits boutique in Dubai International Airport’s Terminal 3, picked out eight bottles of wine and paid $107,000. The store thinks it’s the biggest retail sale in the history of wine. It’s also believed to be nearly twice as much as the previous international duty free record for a single wine purchase — but really if you’re going to spend $60,000 on a few bottles, you might as well drop $107,000 and get the good stuff. Plus, think of all the money you’ve saved by not having to pay sales tax.
Among the record-breaking eight bottles were a 1947 Château Pétrus bottle, a 1961 Château Pétrus bottle, and a 1959 Château Pétrus magnum (a wise choice since a magnum is really like two bottles). The 1947 bottle alone has a $12,500 price tag — here’s how it’s described on the store’s website:
After all these years typical Pétrus cherry and cassis fruits are still present though the Merlot dominated blend has taken on a more [savory] character to show this legend’s true potential. It is a superlative wine and the kind that only comes along very few times in a century.
The store and its parent company, Maritime and Mercantile International, see the sale as just another sign of high demand for high-end wines. “We’ve seen a noticeable increase in customers purchasing high-value items for gifting, but also for personal consumption or to diversify their investment portfolios,” said company CEO Andrew Day.
If you have a lot of money laying around and want to set a world record, you could always pre-order wine from Le Clos and fly into Dubai. The two most expensive bottles on their website would get you more than halfway to a new record — a bottle of the Domaine De La Romanée-Conti “Romanée-Conti” Grand Cru 2005 goes for $27,778, while a magnum of the Château Gruaud-Larose 1945 is an even $25,000.
[Image: Duty Free Magazine]