Flash Mobs keep popping up all around the globe, and they typically cause a social media sensation. You’ve got people busting a move to Feist in Toronto, Canada for International Dance Day, and entire concert audiences rocking out to Black Eyed Peas for a very surprised Oprah. Sometimes pillow fight mobs might take place — oh, the possibilities!
There’s even a group in NYC dubbed Improv Everywhere dedicated entirely to creating flash mob scenes, like riding the subway without any pants, or hosting a big mummy dance party in the middle of the city. (If you haven’t seen that video, you should.) It gets people interested, and it’s darn good fun.
So no wonder big companies like T-Mobile have picked up on the potential of flash mobs for creating some hugely positive marketing points. Just last week, they organized a dance flash mob in the middle of busy Heathrow Airport. Check it out:
But we wanna know what you think. Does the fact that such a spontaneous, outlandish mob is backed by a major corporation somehow make the whole event less endearing? Or will people pass this baby around the social media jungle anyway?