Delta Ups Their Game with iPad Rentals

Gear Guide, Travel News — By Candice Walsh on May 27, 2011 at 10:20 am

Delta Air Lines just rolled out a whopping $2-billion project to upgrade customer service at the Minneapolis-St. Paul International Airport…and there are some big perks for travellers included in the upgrade.

Everything is inspired by Minnesota’s “vibrant culture,” and is meant to highlight local attractions for tourists. What’s involved? 12 new local chef-driven restaurants inside the Concourse G terminal, fresh markets, and the integration of iPads for frequent fliers. Yep, Delta is setting up the OTG Media Bar, a virtual newsstand where travelers can rent an iPad loaded with content of their choice and then download movies, music, and more to enjoy during flights. Travellers are also given a pre-paid postage box to return the iPad once they’ve reached their destination.

Image: bfishadow/Flickr

Delta wasn’t the first to have this brilliant idea, however: last year, Australian budget airline Jetstar launched a similar iPad rental service on its planes. iPads are pre-loaded with entertainment and can be rented for $10 on select flights longer than 90 minutes. It started as a trial run, but the feedback was so positive that the rentals are now offered on all flights.

And the trend is definitely catching: Iceland Express is another airline who has made plans to offer iPad rentals for 9 GBP on their transatlantic flights between Iceland, New York, and Europe.

What do you think? Are you more apt to fly with an airline that offers iPad rentals, or does it make no difference to you?

Tags: Delta Airlines, delta ipad rentals, iPad rentals

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