Denmark Hates Marmite (and Other Fortified Foods)

Food Lovers, Travel News — By christinegarvin on June 4, 2011 at 6:06 am

Everybody (read: the Brits) is all up in arms over the latest ban to fall under Denmark’s food safety laws: the beloved Marmite.

According to the Telegraph, Marmite is just the latest food, after Rice Crispies and Ovaltine, to be removed from Danish grocery shelves. The reason? These foods are fortified with extra vitamins and minerals.

A law that went into effect in 2004 requires fortified foods to be approved by the Danish government after a health scare stemmed from the impact of additional vitamins on children and pregnant women. Apparently, the makers of Marmite forgot to send their 100-year-old product through the Danish tester.

As you can imagine, Brits living in Copenhagen are less than pleased. The Telegraph article quotes Lyndsay Jensen, a Yorkshire born graphic designer working in Copenhagen, as saying:

“They don’t like it because it’s foreign. But if they want to take my Marmite off me they’ll have to wrench it from my cold dead hands.”

Image: mrbill/Flickr

There you go.

Denmark is not the only place to ban foods based on health reasons. New York City mayor Michael Bloomberg banned trans fats in the city’s restaurants in 2008. The entire state of California followed suit in 2010.

San Francisco mayor Gavin Newsom also banned soda on city property in 2010, and bacon-wrapped hot dogs – you read that right – were given the ax in LA in 2008.

Though some people want their government to do more when it comes to food and public health (certain foods already banned in Europe still sit on US shelves, though calls for bans continue), others are outraged at the ‘nanny state’ where freedom to choose what we eat is being taken away.

We stand behind the ban of Marmite. But the ban of Rice Crispies? That’s another matter entirely, and we will fight for our right to those crispy-yet-creamy little squares of heaven.







Tags: Denmark, food ban, food safety laws, marmite, trans fat ban

    1 Comment

  • COD MW3 says:

    I think this is over reacting to be honest! Marmite has been on the shelves in the UK since time began and we have had no issues over here!


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