Well, this just adds a whole new faceless element to the world of advertising…literally.
Mirrus, an advertising company in North Carolina, is now introducing advertisement mirrors in the bathrooms of airports. How does it work? When you walk into the bathroom, you’ll see large, vertical ads over the bathroom sinks where the mirrors ought to be. Some ads are moving, and others are still. But when you walk up to the sink, sensors will cause the ads to become smaller and move to the corner of the mirror…thus revealing your image.
Seriously, are we safe from any advertising anymore? It doesn’t seem likely.
When you think about it, it’s actually a brilliant idea. Most of us (hopefully) wash our hands after using the restroom, and our eyes just kinda naturally fall on the mirror. Plus apparently it works: even though the mirror has only been tested out in Chicago O’Hare so far, Mirrus representatives standing outside the bathroom door reported people coming out of the bathroom uttering words of surprise. (Creepy, we know.)
Sensors also track how long people pay attention to the ad before moving away.
Image: Daquella manera/Flickr
Since advertising is so engrained in our lives, marketing companies feel the pressure to get creative. Who can blame them? It’s a cutthroat world. Anyone remember that ad for plastic surgery imposed on a plastic cup, created by a Toronto agency? Hey, it turned heads. Then there’s the older Papa Johns Pizza door peephole ad, a genius design created for apartment buildings where residents peer into their peephole and see a fake delivery boy coyly holding a box of pizza. Brilliance.
And of course, in the travel advertising world, Newfoundland and Labrador Tourism took things one step further by projecting huge images and videos of scenery, humpback whales and other wildlife on the skyscrapers in downtown St. John’s on July 6, 2011. As a result, passerbys were treated to a stunning show.
What will they come up with next?