The tiny Spanish village of Juzcar has been painted white since before the Moorish invasion in 711 AD. The village may have survived the Moors, but it couldn’t withstand…The Smurfs. The recently released The Smurf movie chose Juzcar to be a kind of “promotional town”. Although the movie wasn’t filmed there, the producers decided to turn the classic village into a mini publicity stunt. Using 1,000 gallons of blue paint they covered every building in the formerly white town with smurf blue - including the town’s small church.
Initially Sony promised the villagers they would make sure their town was returned to its normal color after The Smurf movie premiered in July. It has been three month, and it’s starting to look like that might not be what he villagers want after all. Tourists have been pouring into the formerly sleepy town since July, and the village seems to be embracing the Smurf lifestyle. Towns people have been spotted dressing up as giant smurfs and posing for photographs with sight seers. On top giant Smurfs roaming the village, there is also a Smurf fair in the village square.
But not everyone is enjoying the sudden increase in tourism. A referendum is planned for later in the year to decided if the blue stays or goes. If you’re a smurf lover, plan your blue escape to Juzcar soon – who know’s how long it’ll stay blue.