- Heineken Music Hall (aka the "Black Box") was the first venue in Amsterdam designed specifically for pop music concerts. Its acoustics are praised as among the best in Europe. The Grand hall, at 3000 square meters, in the largest in Europe and fits 5500 people. This is where you will find some of the world's biggest acts making their Holland stop. After the concert, the party often continues in the smaller music hall, which fits 700.