- St. John Boutique aims to meet every need of its mature, sophisticated female clientele. Solicitous saleswomen rush to offer coffee and cookies upon a potential customer's arrival. Salespeople are numerous enough to guarantee that each shopper receives personalized attention. The designer, based in California, specializes in flattering, semi-conservative clothing for women of a certain age. Gowns are solid-colored and often feature deep hues such as crimson and royal blue, and they do not show too much skin.
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