The island paradise of Bali is often known for its beautiful beaches, vibrant nightlife and luxurious villas. But apparently, the government officials felt that these are not enough of a draw for tourists from all over the world. Instead, they have decided to build a museum dedicated to the sales and marketing industries in the hope of attracting even more tourist to the island of Bali.
The Marketing Museum, interestingly called The Museum of Marketing 3.0, will be unveiled in Puri Lukisa, Ubud, on Friday, 27th May 2011. The first floor of the museum will be an extension to the Museum Puri Lukisan, hosting profiles and artifacts from companies with successful marketing histories. The second floor will house items from the Ubud royal family.
The museum is the brainchild of Hermawan Kartajaya, a self-proclaimed “leading Asian marketing strategist”. Kartajaya is a vocal public speaker in the area of marketing studies and the co-author of “Repositioning Asia: From Bubble to Sustainable Economy” with Philip Kotler. He has won acclaim for his in-depth knowledge, expert analysis and strategic thinking.
There has been some debate within the Ubud residents as to the worthiness of the project for Ubud’s tourism. A lot of people questioned whether a Museum of Marketing can be the draw that make tourists visit Bali and the Ubud area in particular.