One of Copenhagen’s oldest art museums, the Danish Museum of Art & Design or Kunstindustrimuseet on Bredgade in the Frederiksstaden district of Copenhagen is now more than 115 years old. In March, museum directors opted to changed its name to ‘Design Museum Danmark’ as part of a newer, more dynamic profile that they hope will bring more visitors to the museum.
Located in the attractive 18th-century rococo building of the old Frederik’s Hospital at the far end of Bredgade, Design Museum Danmark is home to permanent and changing exhibitions in the fields of decorative arts as well as industrial design, and includes Chinese ceramics and 18th-century French porcelain as well as classic originals from Danish design stars like Kaare Klint and Poul Henningsen.
To mark the new identity is the launch of a brand new exhibition, ‘Danish Design – I like It’: It is curated by the well-known design personality Jasper Morrison and includes the familiar lamp shades, kitchenware, radios and chairs known the world over as reliably Scandinavian. The exhibtion runs until September.
The museum has joined an ongoing trend in Copenhagen for newer names that are simpler as well as self-explanatory. In 2010, Københavns Bymuseum changed its name to Københavns Museum or Museum of Copenhagen, while the rather crypticly-named ‘Plex’ theater became the much more straight-forward ‘Københavns Musikteater’.
Image courtesy of Design Museum Danmark’s new exhibition ‘Danish Design: I Like It’.