Plum Miami | A New Luxury Lifestyle Magazine Debuts

Plum TV, a cable television station that produces luxury lifestyle programming, has launched a new magazine called Plum Miami, a print spin-off of its local content. Targeting affluent residents of Miami Beach and the rest of South Florida, the glossy’s 240-page premiere issue features actress Brooklyn Decker of “Just Go With It” fame (starring Adam Sandler and Jennifer Anniston). Inside, there are pieces by celebrity contributors including tennis great Venus Williams and American Idol’s Ryan Seacrest and coverage of food, fashion, design, art and local personalities (there’s an interview with “Burn Notice” and “The Tudors” star Gabrielle Anwar who lives nearby with restauranteur Shareef Malnikse, owner of the popular South Beach eatery and wine bar, The Forge). The publication has been mailed to select households from Palm Beach to the Florida Keys, and is being distributed at SoBe luxury lodgings like the Fontainebleau, Loews and Raleigh  hotels. Additional copies were sent to high-end spots in the Hamptons, Aspen, Paris, Milan and St. Tropez.

—Shannon Roxborough