Pink Empire: Italy’s Rail to Support Women’s Health

Events, What's New — By Erica Firpo on October 3, 2010 at 1:32 pm

Pink is no longer a just a color.  It is a call to arms around the world for the fight against breast cancer.  And in the month of October the call goes global as National Breast Cancer month turns buildings, organizations, businesses and the internet pink.  On Friday, the Empire State Building sparkled pink in support of National Breast Cancer month and Susan G Komen for the Cure foundation, with 27 other New York buildings and businesses glittery in rose.  Around the world, more than 200 buildings will be turning pink.  Ford World Headquarters in Detroit has already  lit itself pink , to partake in the global pink Guinness record with the likes of the Taj Mahal, Japan’s Tokyo Tower, Florence’s Il Biancone and China’s Water Cube.  For those who missed a bit of pink, Sunday October 10, comic strips will be changing their inks for Comics Go Pink.

Italy has announced rallying support via its national train system Treni Italia whose rails are rosa for the entire month of October.  The month-long FrecciaRosa offers women travelers (ages 12+) free travel on medium and long-distance haul trains — whose prices are normally upwards of 80 euro each way.   The FrecciaRosa will have coffee and wine tastings on certain lines, free entrance to museums in Florence, Rome, Milan and Naples, and a medical suite for health concerns and questions. However, there is a catch– tickets can only be purchased at Treni Italian agents and vendors,  not via Internet–  and the double catch is that the promotion is only available for group travel.   Though the FrecciaRosa incentive offers discounted travel to those accompanying female travelers, all the single ladies put your hands up in protest– the incentive has not yet been tweaked to the benefit independent travelers.  As it stands, it’s a “Buy One Get One Free.”

For more information on Pink in Italy, visit Nastro Rosa

Photos by Estee Lauder and Trenitalia

Tags: Breast Cancer Awareness, Italy, News, Rome, transportation