Fashion and film combined – what more could a girl ask for?
Beginning tonight, the first ever Fashion Film Festival will welcome internationally recognized guests into La Jolla’s coves for a night of celebration, film, designers and cocktails. As the first U.S. festival that fuses fashion, film and today’s obsession with social media into one, the La Jolla Fashion Film Festival is welcoming the elite into its small city. Like Milan’s version, La Jolla’s Fashion Film Festival is a one of a kind event, sponsored by San Diego resident company San Diego Model Management.
The event is set to feature fashion-films – essentially couture house specials that range anywhere from six to 20 minutes and can cost upwards of a million dollars – directed by well-known houses like Karl Lagerfeld, Christian Louboutin, Bruce Weber and more. Opening receptions begin tonight while tomorrow’s seminar (open to the public) offer residents and guest’s informational presentations with local and international fashion/media/film powerhouses, held at the La Jolla Cove Bridge Club. After just 24 hours the closing ceremonies will present the final fashion films with a VIP party and social hour.
Friday, April 23 (Fine Arts Gallery)
5pm Opening Night Reception
7:30-8:30pm Film Premiere
9pm VIP Party, Informal Modeling
Saturday, April 24 (La Jolla Cove Bridge Club)
12-1pm Seminar: “Fashion Video on the Internet – Strategy and Tactics” with Felena Hanson and Bekah Christie
1pm Informal Picnic/ Networking
2:30-3:30pm Seminar: “Film Financing in the Age of New Media Presenter” with Dennis Lorrig
4-5pm Seminar: “Fashion Meets New Media” with Crosby Noricks, Janet Pytowski, Rachel Richards
5-6pm Pre-show reception
7:30pm-8:30pm Fashion Show Finale
9pm Closing Night Ceremonies