The Super Bowl, the single biggest spectacle on the US television calendar, is but a blip on the Brazilian broadcast landscape. Here, Paulistanos crowded around the tube this Sunday night are more likely going to be tuned into highlights of the Corinthians-Palmeiras “classico” at Pacaembu or comedy show Panico na TV on Rede TV than the Steelers-Packers showdown in Big D.
Still, American football fans longing to watch the NFL’s season finale from São Paulo have options (those just wanting to catch the commercials should skip to the bottom). First, folks with cable can watch the game from the comfort of their couches, in fine US tradition. Second, Super Bowl XLV can be caught, like an Aaron Rodgers perfect spiral, through the Internet, with legit services like BBC One’s live web stream and Slingbox as well as unnamed below-board sites too. Third, and by far this Local Expert’s top choice, you can gaze upon the gridiron from one of these gringo-catering alimentation destinations:
O’Malley’s: The pub to be for most foreign sporting events, this Irish bar in Jardins will feature Super Bowl XLV on a drop-down projector screen, as well as 12 flat-screen TVs throughout the establishment. Fuller’s London Pride is on special. Arrive early for a decent seat (or any seat at all).
Hooters: Beers and babes are two pillars of American football. Hooters in Vila Olimpia has both, as well as the big game. Entrance is Rs. 50 (~US$ 30) but gets you a customized t-shirt and a free round after every touchdown. Caution: watch out for wardrobe malfunctions during half-time.
The Blue Pub: A relatively recent arrival on the gringo hangout scene, this pub near Avenida Paulista already knows Americans well. The bar’s Super Bowl buy-one-get-one-free promotion on Flying Dog IPA and launch of the “Bacon Dog” literally fuel the gluttonous spirit of game day.
PJ Clarke’s: The legendary New York eatery’s São Paulo franchise is offers visitors NFL action on the big screen and award-winning burgers in Itaim. This is the unofficial Super Bowl gathering place for The American Society of São Paulo.
Now, about those commercials, YouTube’s Ad Blitz promises access to all of them immediately following the Fox broadcast.