It's anyone's guess how small or sleepy the fishing town of Búzios truly was when French starlet Brigitte Bardot stumbled onto its sandy beaches in 1964, but it's certain that in the years since the little town used the publicity to turn itself into Rio's premier beach resort. In the summer the town is packed; many Carioca celebrities own places here, and Argentines continue to invade with a gusto not seen since the Falklands. Despite the influx, the town has managed to retain a good deal of the charm of its fishing-village past.
Búzios (the town's full name is Armação de Búzios) sits on the tip of a long, beach-rich peninsula jutting out into the clear blue Atlantic. The sheer number of beaches close to town makes it easy to experience Brazilian beach culture firsthand. Geribá Beach is the place for surfing. Quiet and calm and very deep, Ferruda Beach is perfect for a lazy afternoon snorkel. Far from town are more isolated spots to steal a quiet moment with a special beach friend, while right in town on Ossos Beach you can sip a caipirinha at a beachside cafe and pretend for a moment you're young, rich, and beautiful. In this South American Saint-Tropez, everyone else certainly is.
Finally, on top of serious inquisitions into beach culture, there are more trivial pursuits such as diving, sailing, windsurfing, fine cuisine, and endless opportunities to shop. And at night, everyone comes to the busy, bar- and cafe-lined Rua das Pedras to stroll, primp, drink, and party.