- In 1973, Eugene Kiefel bought a small (750 square foot) bike shop in a northwestern suburb of Denver. It was a choice between a bike shop and a Dairy Queen franchise. The bike shop won. Today it is Denver's most respected bike shop, encompassing 15,000 square feet and carrying an assortment of the most popular bike brands and accessories including Trek, Intense and Yeti. The staff is comprised of recreational and professional racers, top-notch mechanics and fitness experts.
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