- Literally translated, Movado means "always in motion," and that's exactly what this Swiss watch company has been doing since their inception in 1881. Their brand ambassadors range from musicians to athletes like Pete Sampras. The watches are available at luxury prices, but the company's quality standards are highly respected. If you do pay attention to the details, you will notice that every watch has a small dot at 12 which stands for the sun at high noon - a feature unique to watches by Movado.
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