- Underwood's has been serving Jacksonville for more than 70 years, offering fine jewelry and gifts. You can create your own special piece with the help of staff designers, using a selection of loose diamonds, precious stones or gold and pearls. An array of high-end watches, crystal and china is also on display, with such brands as Reed & Barton, Rolex, Waterford, Wedgwood, and Tiffany & Co. represented. Two other locations include one in Avondale at 3617 St. Johns Avenue and one in Ponte Vedra at 330 A1A North.
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