Rick's Café

Description:

• At sundown, everybody in Negril heads toward the lighthouse along the West End strip to Rick's Café, whether they want a meal or not. Of course, the name was inspired by the old watering hole of Bogie's Casablanca. There was a real Rick (Richard Hershman), who first opened this bar back in 1974, but he's long gone. This laid-back cafe was made famous in the '70s as a hippie hangout, and ever since it's attracted the bronzed and the beautiful (and some who want to be). Management claims the sunset here is the most glorious in Negril, and after a few fresh-fruit daiquiris, you'll agree with them. (Actually, the sunset is just as spectacular at any of the waterfront hangouts in Negril, if nothing is blocking the view.) Casual dress is the order of the day, and the background music comprises reggae and rock. If you want dinner, you can order imported steaks along with a complete menu of blackened dishes, Cajun style. The fish (red snapper, fresh lobster, or grouper) is always fresh. The food is rather standard, and expensive for what you get, but that doesn't keep the touristy crowds away from the sunset party. You can also buy plastic bar tokens at the door, which you can use instead of money, a la Club Med. A bit tacky, we'd say. Bogie would never have tolerated this.

• © Frommer's 2012

Awards:

Frommer's

•  Recommended 2010