- De Beers has become synonymous with diamonds for the past hundred years—a feat hard to rival. Crafted by nature and then shaped by man into a sparkling marvel, diamonds have long been the soft spot for many. De Beers brings with it expertise, master craftsmanship and a special aesthetic quality to the smallest trinket they create. One outstanding feature of De Beers jewelery is that most of it can be used regularly, without a dip in its luster or beauty. The recent collections that De Beers has created boggles the mind to think that man possesses such singular capacity to produce something so exquisite. The De Beers store at Grand Canal Shoppes, is a must-visit for all shoppers.
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