- Zegna may not be as popular as Armani, but the truly hip man will be familiar with this brand. Find classic cuts and designs, such as knitted black three quarter length coats, simple but sophisticated suits, and plain, woollen sweaters. Comfort is another of Zegna's priorities, with an emphasis on soft, wearable fabrics like cashmere, silk and mohair. They also stock an up market range of shirts, ties and accessories. Definitely for the discerning gentleman!
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