Bloomsbury/Fitzrovia/Euston
The British Museum, home of the Rosetta Stone and the oft-disputed Parthenon Marbles, dominates the tourist-heavy area of Bloomsbury. Situated north of Covent Garden, the area is an interesting mix of young and old, with the main campus of the University College of London sprawling across the area, lending it a youthful vibe.
Lamb's Conduit Street hosts several pubs, boutiques, and restaurants that are full of locals, students, and the few tourists who have somehow managed to avoid the chain shops of Russell Square. Unfortunately there is little to be said of Euston (defined by its train station more than anything else), though Drummond Street to the left of the station is a gem for epicurean tourists - skip Brick Lane in the East End and come here for some of the best vegetarian Indian food in the centre of London.
Fitzrovia to the west is currently under revival, as with Soho rents increasing exponentially more and more galleries and media related businesses are moving into the ever-fashionable literary epicentre of London. Charlotte Street, lined with restaurants and bars, remains the traditional pit-stop for re-fuelling before heading off into the night.
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