- One of the most iconic buildings at Piccadilly Circus is the London Pavilion, that is reminiscent of grand old British architecture. Today, it stands for bustling life of Londoners and thousands shop here every week. A massive shopping arcade spread across four stories, the London Pavilion houses lifestyle stores, boutiques, sports gear shops, retail outlets, plush restaurants, a cinema and a sweet center. It is a part of the The Trocadero, which is a major exhibition space in the heart of London.
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