- Matches could be the hippest boutique in Notting Hill- quite a feat in this neck of the woods. The two floors, both creatively designed with low white leather sofas and new art on the walls, are filled with clothes designer labels. It's one of the few places on this side of the Atlantic that stores the very fashionable Earl Jeans. The shoe selection is extensive with lots of Helmut Lang bondage numbers. Fashionistas worth their salt frequent this boutique regularly.
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