- Niketown is less of a sporting store and more of a gallery. The multimedia experience that accompanies your trip to buy a pair of cross-trainers is what keeps the Nike empire going strong. Screens fold down to project memorable scenes of athletic excellence, and the roar of a stadium crowd is pumped into each room. Shoe boxes are sucked from the back room through a clear tube that winds through the multi-level store to the consumer. All Nike brand athletic gear, shoes and accessories are sold.
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