- One of the basic ideas behind Principles is to create comfortable and well-fitting clothing at an affordable price. Their lines for women include a casual wear collection, designs by Amanda Wakeley, suits, and petites. Although they stock some more flamboyant designs and colors, Principles essentially favors solid colors and neutrals that never go out of fashion, making it an excellent place to stock up smart, versatile trousers, suits and tops. Lines for men include suits, dress shirts and casual wear. Principles has been attracting a more stylish crowd with its increasingly trendy collections. Call for information on store timings, and additional details.
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