- Selfridge's ranks alongside Harrods as one of the grandest department stores in London. The merchandise is of the highest caliber and impressively wide ranging, yet it retains a level of accessibility to all. Selfridges' main claim to fame is its Beauty Hall – the perfumery and cosmetics department, which is now Europe's largest. Besides the usual designer goods you'd expect to find, it has a cigar section, an area called Spirit for the young crowd and a Leading Edge that sells gadgets. The food hall boasts of a luxurious spread of International food – fresh pasta, Indian food, Middle Eastern sweets. There are also several restaurants here.
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