The two inland comarcas making up the center of the island, Pla and Raiguer, were essentially agricultural communities. Here is where the majority of Mallorca's wineries are located, winners year after year in prestigious international competitions.
Consisting of 14 municipalities, Pla is the heart of the island and in1713 was the birthplace of Fray Junipero Serra, founder of the California mission system. The town of Sineu has one of the largest and most attractive markets of the region, which is celebrated every Wednesday morning. The undulating landscape of the Pla region is ideally suited to outdoor activities such as hiking and cycling.
Raiguer is situated in the north-central part of the island and borders the foothills of the Sierra de Tramuntana, from Marratxi to Campanet. Inca, its best known settlement, is renowned for its leather industry and is a good shopping district including a number of brand-name outlet stores such as Camper, Lottusse and Farrutx along with a weekly Thursday market.
Inca is also the gateway to the spirtual heart of Mallorca, the Sanctuary of Lluc, as well as numerous villages located in the folds of the Tramuntana, such as Selva and Caimari. The latter celebrates a renowned Olive Oil Fair every November.