- Once upon a time this place was Mickey's & the Match, a favorite shopping spot for the local middle school set. Now it has acquired a new name and a new focus: the 18-40 year old tourist demographic. The merchandise really hasn't changed that much, though. As the teenage counter girl earnestly explains, "the tourists like their Aloha stuff." True, the Billabong shorts and Aloha shirts are mixed with suits and dresses. But still, the merchandise is far better suited to a beach than a boardroom.
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