Geoffrey the Giraffe must be mighty pleased with this multi-level, high-tech home. It occupies almost an entire city block in the heart of Times Square, and even boasts its own indoor Ferris wheel, which kids can ride for free. The huge collection is well-organized, and the store's "ambassadors" are abundant and very helpful; they'll even point you to restaurants and kid-friendly attractions in the neighborhood. Don't miss it if you're traveling with kids.
- © Frommer's 2013