- This is the altogether perfect shop! The articles are extremely pretty and reasonably priced too. You just can't resist the small panties and bra ensembles, which are at the same time beautiful, comfortable and made of materials hard-wearing enough to be able to withstand any number of machine washes. Etam is the place where you can still get a pair of nice toasty pyjamas and very feminine nighties. At the appropriate time of year, you can also buy a swimsuit here. It's every woman's favourite place for lingerie.
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