There's nothing special about the Novotel's exterior architecture. In fact, it is quite ugly. But a clever 2006 renovation has transformed the interior of the once-sterile behemoth overlooking the Maritza River and Old Town into an attractive, ultra-modern destination hotel that is elegant, user-friendly, and brimming with guest perks. From the first floor shops and watering holes to the indoor bowling alley, the Novotel has become more than just a place for guests to lay their heads: It's also a place where they can relax and have fun. Public spaces buzz with activity and gleam with creative lighting, artwork and color. Guest rooms all have been redecorated in a subdued Scandinavian style with tubs and showers in the bathrooms and a menu of amenities that you'd expect in a luxury hotel. The classy Four Seasons restaurant, one of three in the hotel, is a standout.
- © Frommer's 2013
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- Very Highly Recommended 2010