- As part of a long-standing tradition in Mexico, Los Reyes Magos visit local children bearing gifts each year on January 6. The Biblical birth of Jesus describes the arrival of three magical kings who following a star, arrived to visit the new born King offering gifts of luck and wealth. Many families in Mexico still celebrate this tradition, and in many instances, it is the day of gifts instead of Christmas Day. Local charities visit hospitals and rural communities with toys and gifts for needy children, while in Puerto Vallarta, many hotels offer a Three King Celebration for children with parties and gifts sponsored by them. In downtown Puerto Vallarta, children can visit the three kings who arrive in the Malecon, as part of the celebration. Local tradition also requires children to leave milk and cookies on January 5th for the weary animals that have brought the kings to their home. Most events are free, but some hotels might charge for the parties.
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