- Mimi & Red is a rare treat in both locations, Bird Rock and North Park. Offering inexpensive, trendy purchases for women, this locally owned and operated boutique first opened in 2008 and recently expanded into the quaint town of Bird Rock. Created by The Basement founder (which now operates in Mission Beach), Mimi & Red sells local jewelry, brands like RVCA and BB Dakota, and Nixon. Great selections, what helps to make Mimi & Red stand out is its exceptional customer service. From the friendly faces and veteran customers, Mimi & Red was started by two friends who loved to shop, and easily bring that passion every time one enters the store.
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