Sydney: style city

What's New — By rruge on May 4, 2012 at 1:37 pm
Brunsdon model in cat's eye glasses by Renate Ruge

Brunsdon model in cat's eye glasses by Renate Ruge



To celebrate this year’s Mercedes-Benz Fashion Week Australia, we go backstage with top Australian designer Jayson Brunsdon to get his pick of spring summer 2012/2013 trends, the meaning of ‘Sydney style’ and his tips on the best places to shop in town.

Fabulous fashion labels Zimmermann, Lisa Ho, Ellery, Kirrily Johnston, Bec and Bridge and Romance Was Born paraded at Sydney’s fashion week. Jayson Brunsdon’s installation show reflected the classical yet sensual and easy elegance that is his signature style and the change from runway to ‘boudoir’ earned Jayson plus points for creativity and originality. Models sprawled over vintage chairs under spotlights eating grapes and cooling themselves with fans as the audience weaved its way in a queue through the collection of chiffon and lace, sequins and beading, splashes of jewel colours, tartan and animal print.

“A steamy, sultry summer collection, THE LADY IS A TRAMP is about the loss of control, falling in love, romance, passion and sensuality. I took my lady like aesthetic and infused it with a dose of Madonna, Marilyn and a dash of the tawdry romance of Blanch Dubois in a streetcar named desire,” says Brunsdon of the collection.

We caught up with the designer after the show…

Who inspires you?
My customers, my icons, inspiring women. I listen to my clients, as you need to know what she wants and where she’s wearing it. This season my inspiration was more about Madonna in Evita as I went a little sexier than usual.

What words sum up this season?
Sensuality, romance, passion.

At the Jayson Brunsdon installation show by Renate Ruge

At the Jayson Brunsdon installation show by Renate Ruge


How do you describe Sydney-style?
Sydney is a mix of glamour and grunge. It is sometimes achingly trendy and other times so dressed down and casual that it’s beachy. Women go for full on glamour for events in Sydney and often wear rubber thongs in the city streets in the summer with jeans. There’s an aesthetic to Sydney and it’s about, “the body”.

Where are the best areas for shopping in Sydney?
The Strand Arcade for its old world charm, George Street for Vuitton and Burberry, Market Street for vintage stores and Glenmore Road, Paddington for the best offering of Australian labels.

Who are your favourite Sydney labels?
Ellery, Nicola Finetti, Wayne Cooper and Leona Edmiston.

Name your favourite Sydney boutiques…
The Jayson Brunsdon store in the Strand Arcade, of course. I also love Grandma Takes a trip on Crown Street for amazing vintage, Route 66 for classic Americana denims and Miu Miu for cruisy girl’s stuff.

And finally, what pieces would you select to put together a polished Sydneysider look?
A Jayson Brunsdon dress with cat’s eye sunglasses, undone hair, high heels with a touch of glitter and some clashing colours.

Model with lace fan by Renate Ruge

Model with lace fan by Renate Ruge



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