NOW Hotel
Address:
Avenida 9AN No. 10N-74
Cali, Colombia
Phone:
(0)2 488 9797
Description:
NOW, the acronym for Not Only White, is an exemplary design-led hotel that has just opened in Cali's desirable Granada district. NOW has come at the right time, filling a void with a stylish yet modern establishment with an international touch bathed in Caleno promise and warmth. Its rooftop pool, a refreshing escape during the day, becomes a hip club/lounge in the evening. Does this want to be a business hotel or something more for a tourist market? One suspects that NOW sits on the fence in this regard, but this is not a criticism, but rather praise for an establishment that threatens to pull Cali out from underneath its tropical slumber and attract a salubrious and moneyed tourist.
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