Diera is a district filled with banks and office buildings, showcasing Dubai's strong business sense. It can be found northeast of the Creek, and is filled with many merchants selling local goods, such as artwork, jewelry, fruits and vegetables, spices and traditional clothing. There are also fortune tellers, snake oil salesmen and street performers on every corner. You could spend all day wandering through the Diera, so don't be afraid to bargain. You never know what you'll end up going home with.