1 Piccadilly Circus
The London Pavilion
W1J 0DA London, United Kingdom
+44 20 3238 0022
Tacky? You bet, but in a very professional way. A tourist trap? Absolutely, and the sort you don't want to leave in a hurry (if only to get your money's worth as it's horribly expensive). But then again, where else can you see a Mini-Cooper encrusted with one million Swarovski crystals or Tower Bridge made up of a quarter million matchsticks? Its You Tube
-style videos are infuriatingly contagious, and like many of its props and exhibits will make you think that your own personal universe is a very staid and boring place. Just count how many times you call to your friends/family "Hey,c'mover here and look at this, you won't believe it
(Parents with small children, or indeed anyone with any shred of decency may want to avoid the tasteless execution by electric chair demonstration).