San Francisco Travel Guide

Sun and fog, grandeur and blight, hipsters and suits, relaxed and industrious…San Francisco's juxtapositions are infinite. Arguably the most beautiful city in the United States, the city by the bay is also the most un-American city, in attitude as well as looks. Old Victorian homes blend with modern, shiny skyscrapers, and the skyline is neither wholly gray concrete nor red brick like its East Coast sister cities.

The second most densely populated city in the U.S., San Francisco is more akin to Europe than to America. The city has 63 miles of bike lanes within its seven-by-seven square miles, with some 40,000 residents cycling to work every day. On Sundays in the spring and summer, some streets are closed to car traffic and open to the public for biking, rollerblading, and just hanging out. Plazas attract farmer's markets, protests, and coffee-sipping denizens. San Francisco has always been iconoclastic, from the early Gold Rush Days, to the 1967 Summer of Love, to the legalization (and subsequent prohibition) of same-sex marriage, a movement which pushed five other states to do the same. Flanked on the east and west side by its beloved bridges, the metropolis could be easily perched next to the Mediterranean Sea. It's no wonder it attracts the third-highest number of foreign visitors in the U.S. each year.

San Francisco isn't so much a city as a collection of neighborhoods, each with its own character and micro-climate, which is why the city can have sun, fog and drizzle at the same time on the same day. In all, there are 27 distinct neighborhoods with dozens of sub-neighborhoods that mesh together like puzzle pieces.

Often only a block or two separates one from the other, one world from the next. The Tenderloin, San Francisco's skid row, borders sparkling and tourist-ridden Union Square; the modish Mission lies side by side with stroller-central Noe Valley; gritty Polk Gulch rubs rich Russian Hill; overlooked Western Addition nuzzles posh Pac Heights; blue-collar Chinatown kisses the corporate Financial District.

The characters who inhabit these communities are a paradox as well – Jimmy Choos pound the pavement alongside friendly bums, and white-collar workers take the same bus as fuzzy boot-clad street performers. To label San Francisco's citizens as eclectic is an understatement. It's also an understatement to call them "unique." Don't be surprised if you find yourself amongst an impromptu pillow fight along the Embarcadero, a naked bike parade up Market Street, or a flash dance party on public transit.

Despite the stereotype, California does not a hot, sunny destination make. Most visitors underestimate the fog's chill, which is felt most strongly between 4-8pm, after which the wind tends to calm down. San Franciscans are a practical bunch; you'll rarely see a local without a spare scarf, hat, or long sleeves. They also shy away from wintry black and gray wardrobes; color plays a huge part in street fashion, and nobody looks twice if somebody dons a purple velvet suit while walking their dog or if a bride wears red instead of white to her wedding. San Franciscans also know that when it's hot, you take advantage of it, whether it's in November, March, or May. Beach days and mild nights do happen, but they are few and far between, and they are rarely enjoyed in the summer.

San Francisco boasts festivals nearly every weekend, from the largest Chinese New Year's Parade outside of China, to Pride, the oldest of the world's gay pride parades. Much of the population turns out for the annual Bay to Breakers run as well as the three-day Outside Lands concert in Golden Gate Park, both of which make San Francisco a party destination on par with New Orleans, Berlin, Austin, and Miami. Chances are high that you'll be in town for some event like the Stern Grove free concerts, Cinco de Mayo, Treasure Island Music festival, Carnaval, Fillmore Street Jazz festival, or the dozens of film festivals which descend upon the most cultured of cities yearly. Don't forget the Haight Street, Folsom Street, Union Street, North Beach, and Japantown neighborhood street fairs. And the list goes on…

Yet, even with endless fun at their fingertips, San Franciscans are a diligent bunch. It's no coincidence that the city is home to online powerhouses Twitter, Craigslist, Zynga, and Yelp, and only a few miles away you'll find Paypal, Google, and Facebook. San Francisco seems to be experiencing a second boom to the dot-com era with hundreds of tech start-ups invading SOMA, Potrero Hill, and the blighted 5th street and Market corridor (Twitter recently got a tax break for moving here versus retreating to blander Silicon Valley).

Since the first dotcom boom in 2000, newfound wealth has made an obvious impression on the city. Old SOMA warehouses have turned into condos; decrepit Dogpatch industrial spaces have been transformed into airy live/work lofts; and just wait until 2017, when the "Grand Central Station of the West" opens. The new Transbay Transit Center project will add three 1,200 foot skyscrapers and 10 additional towers to the San Francisco skyline. Lest we forget, the highly anticipated eastern span of the Bay Bridge, with its single self-supporting suspension tower, is slated to finally open in 2013.

To some, all of this development has meant San Francisco has lost its counter culture character. Ridiculously high rents have driven many of the "hippies" out. Those that remain are finding it less hospitable. The Haight-Ashbury neighborhood has been populated with vagabonds ever since the Summer of Love and business owners are finally taking a stand against their loitering. The controversial Sit/Lie Law, which bans sitting or lying on sidewalks between 7 a.m. and 11 p.m., was just passed by voters.

Next to its cable cars and hills (you'll never forget your first ride over the crest of Nob Hill) San Francisco is known as epicurean heaven. Boasting around 3,600 restaurants, San Francisco has fantastic ethnic cuisine - sushi, Vietnamese, Thai, and Chinese, to name just a few. The large Hispanic population contributes dozens of popular taquerias; most are concentrated in the Mission district. The birth of California cuisine, pioneered by Alice Waters of the world famous Chez Panisse, turned the entire country on to fresh, local ingredients, a movement which is reflected across the board in San Francisco eateries like Zuni Café, Range, Michael Mina, and newcomer Prospect.

San Francisco's stunning beauty and easy access to nature make it a paradise for outdoor-lovers. There are over 50 city, state, and federal parks within the city itself, including the crown jewel: Golden Gate Park. Gorgeous golden beaches are mere minutes from downtown, mountain biking was born in the Marin hills just north of the Golden Gate Bridge, and the Golden Gate National Recreation Area covers close to 75,000 acres, including 59 miles of bay and ocean shoreline.

You won't find that kind of space in any other major American city. More community-focused than Los Angeles, milder than Boston, more relaxed than New York, more focused than Miami, San Francisco is a destination of dreamers and achievers - people don't just talk the talk, they put their plans into action and aren't afraid to fail. Just look at the San Francisco Giants - even a baseball team deemed "a bunch of rag tag misfits" can pull of a World Series championship…just sayin'. It's obvious San Franciscans love their city, and when you visit, you probably will too.

Where to Go in San Francisco


Four Seasons Hotel San Francisco

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757 Market St
Between Third and Fourth sts

Finest San Francisco Accommodation
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Ocean Beach

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Great Highway

San Francisco's largest
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200 Jackson St
At Front St

Classic Yet Contemporary
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3121 16th Street
(between Guererro and Valencia streets)

Red candles & sangria
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