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Louis Vuitton Extends Its Foray into Luxury Hotels

Travel News — By Jennifer Pappas on April 13, 2010 at 10:25 am
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Often associated with all things posh couture, LVMH Moët Hennessy Louis Vuitton is expanding its empire with a string of new luxury hotels. Home of the aforementioned fashion powerhouse Louis Vuitton and champagne maker Dom Perignon, the company first dipped its toes into the hospitality sector in 2006 with a first location in the Savoie region of the French Alps. Two new locations, in Egypt and Oman are currently in the works and scheduled to open in 2012. Keeping with tradition, the new resorts will also be developed using the name Cheval Blanc, after the company’s Bordeaux Winery.

While each hotel will most definitely spare no expense, LVMH is playing it cool with the cold, hard cash. Rather than purchasing the land and financing construction, the company is opting to run the resorts under a management contract, much like the equally high-end kingpin, Ritz-Carlton. In other words, Egypt’s Orascom Development Holding AG will be funding the majority of the costs of the new resorts.

A Room at the Cheval Blanc Courchevel 1850 (Image: ChevalBlanc.com)

So what’s to be expected upon check in? The Oman location will include 32 private villas on the island of Al Sodah, while the Egyptian resort will boast 40 suites overlooking the Nile on the private island of Amoun. And if the French resort of Courchevel is any indication, the new hotels will also act as a vehicle for many of the company’s 60 different brands. Think Givenchy Spa, Belvedere cocktails and a Fendi shop in the lobby. Personal butlers and in-room hair services might also be part of the deal.

[Image:  LV Luggage Geishaboy500/Flickr]

Tags: Cheval Blanc, Egypt, france, Louis Vuitton, Luxury Hotel, LVMH, Savoie

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