Spring of 2010 beheld a tough few weeks for world travel, and Iceland’s Eyjafjallajökull volcano was to blame. Spewing tons of volcanic ash throughout the various layers of atmosphere over Europe and the northern points of the globe, and going through various explosive phases ranging from 1 to 4 on the Volcanic Explosivity Index, most of Europe’s traveling public was grounded at various terminals across the continent, and it is assumed that some airlines are still recovering from the devastating blow delivered to their revenue by the explosion.
The greatest victim in all of this? As reported by the Daily Mail, Iceland, of course. Everyone knows the eruption wasn’t Iceland’s fault. It just so happens that their country is located on the same island as one of Earth’s still-active volcanoes, and this volcano chose to erupt at an extremely inconvenient time in world history. As the dust settled, so too have the irritated tempers. Still, even Iceland’s tourism revenue has fallen, and in an attempt to bring back positive publicity to their nation, they launched ‘Iceland Hour,’ a one-hour, online marketing and media campaign to encourage people to ‘be inspired by Iceland.’
A two-minute commercial for the event can be viewed here at inspiredbyiceland.com, and here’s another link to a video which ‘aired’ during the event itself, which took place on June 3rd from 1pm to 2pm (Iceland time).
Facebook was the major media platform for broadcasting the event, and the entire nation of Iceland (all 320,000 of its citizens) were encouraged to participate.
No word yet on whether or not the campaign was successful, but it certainly was inspirational.