The World’s Greatest Treasure Hunt In Support Of Breast Cancer Awareness Month

Travel News — By Carlo Alcos on September 28, 2010 at 7:00 am

Ron Shore lost his sister-in-law to breast cancer. His brother died from pancreatic cancer. And his father and uncle both suffered from colon cancer which was, fortunately, successfully treated in each of them. So to say Ron’s life has been touched by this disease is an understatement.

After his sister-in-law passed away (two days after giving birth to his niece), Ron — an expert treasure hunter — put together the World’s Greatest Treasure Hunt: Quest for the Golden Eagle to raise funds for breast cancer research through the Hunt for the Cause Foundation. Top prize in the hunt is a solid gold Golden Eagle — with 1.1ct pear-shaped diamond eyes, 763 diamonds covering its head, and standing watch over the 400 year-old “Atocha Star” emerald (12.73 karats) — valued at $1 million. The emerald is a piece of salvaged treasure, retrieved from the Atocha, a Spanish treasure galleon which sank in 1622.

Breast Cancer Awareness Month is October

Because October is Breast Cancer Awareness Month, it would be prudent to share some statistics about the disease (via, updated as of September 15, 2010):

  • 12%-13% (about 1 in 8) American women will develop invasive breast cancer in her life.
  • About 1,970 new cases of invasive breast cancer will be diagnosed in men in 2010 (less than 1% of all new cases).
  • About 39,840 women in the U.S. are expected to die in 2010 from breast cancer, though death rates have been decreasing since 1991.
  • In 2010, there are more than 2.5 million breast cancer survivors in the U.S.
  • About 70-80% of breast cancers occur in women who have no family history of breast cancer.

The World’s Greatest Treasure Hunt

To raise money for breast cancer research, Ron Shore has put together an adventure for the ages. There are 12 hidden treasures — Silver Eagles valued at $20,000 each — located in the US (9), Canada (1), and the UK (2). Clues for the whereabouts of these are revealed in his book, The World’s Greatest Treasure Hunt – The Book. 12 chapters, one for each treasure, will lead the treasure hunter to the hidden location.

At the end of each chapter are 20 questions. The answers can be found in referenced movies (e.g. The Da Vinci Code, National Treasure), in information about the area the story is set in, from the website archive, general knowledge, and from the material in the book itself. Furthermore:

Additional clues can be found on participating sponsors’ websites and in the resources section on our website, namely the optic cross and invisible ink.  Other clues will come out from time to time using various media. Most of the questions will be in plain English, the rest will be encrypted with some type of code or different language.  You will need to decode the question before you can answer the question.

Once you’ve entered your answer in your “treasure hunt journal”, if correct, you will receive a key. Once all 20 questions from the chapter have been answered correctly you will have to arrange the keys in the correct sequence. The first person to submit the correct answer will be notified within 14 days. The final chapter will reveal the whereabouts of the grand prize, the Golden Eagle, which could be in any country in the world.

Note: Ron reserves the right to sell the Golden Eagle and award the winner $1 million in cash. His goal is to sell the Eagle for $8 million and to have $7 million of that go to the foundation to fund breast cancer research. In addition to the proceeds from the sale of the Golden Eagles, 20% of total book sales will be donated. His target is to raise $100 million.

This is a serious treasure hunt. For a full list of FAQs, visit this page.

About Ron Shore

Ron Shore — “The Ultimate Treasure Hunter” — is no stranger to accomplishments. Some highlights from his History of Events page:

  • 1986 Climbed Mount Kilimanjaro in Tanzania, Africa.
  • 1989 Trained in the Navy as an officer in surface and sub-surface command specializing in ship navigation; currently posted as a reserve officer.
  • 1992 Cycled across Canada.
  • 1992 Received the Canada 125 medal for service to the community.
  • 2001 Participated in NASCAR training in Las Vegas.
  • 2002 Received the Queen’s Jubilee medal for outstanding service to the nation.

As he states, one of his biggest passions was to get onto The Apprentice. Ultimately, he didn’t make it onto the show, but he has some amazing stories on his Quest For The Apprentice page. After reading that and his previous accomplishments, I have confidence that he’ll reach his $100 million goal.

Tags: awareness, breast cancer, contest, October, ron shore, world's greatest treasure hunt

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