In just the fourth store in the country, Redmond, Washington based software company Microsoft opened up in San Diego’s Fashion Valley today, just four stores away from the Apple Store. The new shift in brand marketing comes after Microsoft’s successful “I’m a PC” commercial ad campaign that has been filling the time between your favorite shows lately. According to San Diego’s Union Tribune, the development might not be a carbon copy of the successful Apple stores but it’s obviously taken a cue from the sleek stores nationwide. Waist high tables line the space filled with laptops and Microsoft gadgets, while flat screens show off new video games and relevant events (like the World Cup).
To compete with a company that has 286 stores with last year’s revenue topping out at more than $306 million is going to be tough, but many believe it is a brilliant move. Especially since Microsoft knows where it’s customer lies – in the family. It’s already got “Fun Friday’s lined up, a day where technology badges for Boy and Girl Scouts are earned, along with typical workshops perfect for the entire family. “This is by no means a marketing expense for us,” said Mike Krammer, general manager of merchandising and marketing for Microsoft Stores. ‘Our goal is to drive revenue and sales for the company. ”
[image via signonsandiego.com]